2011 marks Gucci’s 90th birthday, a lot of events have been taking place since last year for this occasion. Among these events were the introduction of the Fiat 500 and the new bamboo, with a display of its evolution in Gucci History.
Gucci Creative Director Frida Giannini presents The New Bamboo, a 21st century reinterpretation of one of Gucci’s most iconic handbag designs. In reinventing this House classic, Giannini blends tradition with high-tech innovation, and history with high-fashion.
Back in 1947, Italy was just beginning to emerge from the devastation of World War II. Many commodities, including imported leather, were simply not available. For any other luggage and handbag maker, that shortage could have resulted in an insurmountable challenge, but not Gucci. To compensate for the lack of leather, Gucci artisans got creative and crafted a handle out of burnished Japanese bamboo. They then applied it to a pebbled pigskin purse. The result? The Bamboo Bag, which is as timeless today as it was back then.