As we all know we shouldn’t believe all we see. At the end all brands promote what the market needs or thinks it needs. Yves Saint Laurent established a great image among the ‘green’ community by coming up with their limited edition "Muse Two Artisanal" bag is made from recycled materials by impoverished women in Burkina Faso , on the other hand they’ve been selling their own cigarette label since 1989 marketed towards women in Asia and Russia, talk about double standard.
The advertisement for their cigarettes, features a model that looks like Kate Moss, “who came under fierce criticism when she smoked on the Louis Vuitton catwalk earlier this year.”
With smoking being heavily responsible for many of today’s diseases, I hope such influential industries such as fashion would stop promoting smoking as “fashionable” and realize they have their social responsibilities as well.