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David Beckham to Launch Body Wear Line


It seems not only Victoria Beckham is deep into the fashion industry, David Beckham with the help of  his business partner, Simon Fuller, are gearing up to launch a men’s bodywear line, a new men’s fragrance, and a number of other projects on the drawing board.

“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

 

Beckham was the world’s fifth-highest-paid athlete last year, according to Forbes, taking home $43.7 million in salary and endorsements. His current and past endorsements, include Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police sunglasses. Beckham, 36, and Fuller are mapping out a long-term strategy that will keep the soccer star’s name in the spotlight — and a steady stream of income flowing to the business partners — once he retires from the game.

[WWD]

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