Exclusive: Inside Roche Bobois Kuwait | Part 1
To me as a designer, reviving Roche Bobois in Kuwait was such big news. I couldn’t wait till they opened and I had no idea this is how a lot of people felt as well. Even before the doors were officially open, customers were swarming, which is an indication of how aware people in Kuwait are becoming of high quality and uniquely designed furniture. It is sad how other shops are just importing distorted “replicas” and ruining the general taste. I was lucky enough to obtain these exclusive photos of the showrooms located in the newly established 7 zones Design Center, Shoueikh.
Roche Bobois is a French brand that officially began under its name in 1961, the creators however, started in the furniture business as early as 1930. Roche Bobois is now available in over 40 countries with a total of 240 stores. The collections under Roche Bobois are mainly two. Les Contemporains, which houses the designer labels, the modern and unique pieces, the latest techniques, and exclusive finishes. The second collection is Les Provenciales which reflects the work and artisan of the French country men, a charm not found in any brand you’ve seen. This collection gives “classic” a whole new feeling, a feeling that is appealing to everyone. All techniques in this collection hold the authentic methods and finishes.
Pro-design group brought Roche Bobois back to Kuwait in a 1200 m2 space showcasing the two collections in separate yet adjacent areas. Each area reflects the mood and spirit of the collection itself. The light partitions, finishing, and wallpaper used in the showroom are actually a big hit among customers and passers by. The accessories and playfulness of some items leave an impact on every client walking in. I am actually impressed with the turnover of the furniture and the thirst for good design.
I have met at least 20 clients who are requesting the “Roche Bobois” feel in their homes. The entire showroom and the collections are meticulously displayed and adorned with the most beautiful accessories. New pieces are added regularly, with every visit you will find something gone and something new. In this post I emphasized some of their “Les Contemporains” collection. Wait for a second post with photos from “Les Provenciales”.
Roche Bobois Kuwait have created a facebook page with DAILY updates of furniture and elements from their extremely wide and exclusive collections, I suggest you join their page for the latest updates.
Roche Bobois Kuwait
t: +965 222 58 68 0
f: +965 222 58 68 1
Mon – Thurs:
10:00 am – 9:00 pm
Sat – Sun:
10:00 am – 9:00 pm