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Archive for December 15, 2010

Lebanese Architect Bernard Khoury Keeps Walking…

Lebanese Architect Bernard Khoury joined the ranks of Sir Richard Branson, Jenson Button, Marc Herremans and Louis Hamilton as one of the giants Johnnie Walker wants us to Keep Walking with.

The “Keep Walking” mantra is over a decade old and embodies an unwavering determination to succeed despite adversity. The campaign has celebrated Lebanon in times of happiness, and helped uplift the Lebanese spirit in times of despair, making Lebanon, as General Manager Levant Tony Amine puts it “especially used to the Keep Walking attitude.”

Bernard Khoury is a world-renowned architect whose projects have become national monuments celebrated across the world. However, his ever-evolving, dynamic design concepts faced considerable challenges after his graduation from the Rhode Island School of Design in New York. It wasn’t till B018 was built, by Bernard Khoury’s own initiative, direction and oversight, that Lebanon and the world came to realize the avant-gardiste spirit of the man once dismissed as just an unrealistic “paper architect.”

B018 was completely revamped for the Johnnie Walker “Keep Walking with Bernard Khoury” party, with posh furniture, huge flat screens, elaborate lighting and of course a huge projection on the retractable roof of the upcoming campaign.

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