Karim Rashid Designs Europe’s First Music Hotel
Cosmopolitan business travelers, international jet-setters, party animals and the hottest bands – what unites them all is a love of music. It’s a passion that the people behind nhow Hotel uncompromisingly share and which is reflected in every aspect of their hotel.They have their own nhow music manager and nhow staff partly from music colleges. There’s also their integrated high-end recording studio with panoramic views of Berlin – in cooperation with the legendary Berlin Hansa-Studios. Nhow Hotel opened its doors to guests last month, November 2010.
None other than legend designer Karim Rashid is behind the interior design of the nhow Berlin. His visionary style strikes a perfect chord with the building’s exterior, designed by star architect Sergei Tchoban – making the nhow Berlin one of the capital’s modern architectural and design highlights.
Karim Rashid’s vision is a radical design movement, whose core principle is to break with old ways of seeing and living, and thereby to create a world free of nostalgia. Fresh colors, rounded forms and clear lines create spaces that are much more than simply four walls and a ceiling. The design of the nhow Berlin is a manifestation of a philosophy that allows guests to enter another world for the duration of their stay. A trip to Berlin turns into a sojourn in a new dimension – a positive experience that takes you to the edge. In this ambience, the inspiration of the nhow Berlin becomes tangible.
Perfectly composed chords combining aesthetic harmony and continuous stimulation of the senses change our perception of ourselves and everything around us. Everything seems more intense, making this electrifying atmosphere the ideal breeding ground for creative energy. Words and images cannot do justice to something that needs to be experienced first-hand – because great design begins at the point where language has reached its limit.
Fans and the more music-challenged shouldn’t feel left out. Guests-slash-amateur rock stars who would otherwise riff it out on air guitars can just ask reception to bring them a real Gibson.Rashid brings a whimsy that turns the hotel into what can be best described as an amusement park for lovers of glossy, hyper design.
This aesthetic is reflected down to the color of the rooms, where guests have the option to stay in a room outfitted in pink, blue or gray. Furniture throughout the common areas—including the lobby and restaurant—take on a neon color scheme, with wallpaper and carpet patterns clashing in a stimulating way.
Everything is so precisely done that the spaces look like computer renditions brought to real life.
Billed as Europe’s first music hotel, Nhow Berlin features a dedicated music floor and guitars on the room service menu. But hotel’s star attraction is its Music Sound Floor. Overseen by Lautsark, the music agency that runs Hansa Studios where artists like David Bowie, Iggy Pop and Nick Cave have recorded, the floor contains analog mixing gear and digital suites that visiting musicians can use when recording their next hit album.
Above the roofs of the capital, those who work in the music industry will find two recording studios in line with international standards, which are operated in collaboration with Lautstark Music GmbH/René Rennefeld, who also manage the legendary Berlin Hansa recording studios. The music motif was obvious: nhow Berlin is located between Universal and MTV, directly on Berlin’s Osthafen (East Harbor) on the river Spree. In the immediate vicinity, there are countless clubs as well as the O2 World, the largest concert and event location in Berlin.
In addition to an iPod connection in every room, there are special offers, events and even gigs on the summer terrace on the river Spree.
Rooms run from €170 for a standard room to €2,500 for the Nhow suite.
Stralauer Allee 3
Telefon: +49-(0) 30-290 299 0
Telefax: +49-(0) 30-290 299 2000